Authorpreneur: Build the Brand, Business, and Lifestyle You Deserve. It's Time to Write Your Book by Jesse Tevelow

Author:Jesse Tevelow [Tevelow, Jesse]
Language: eng
Format: epub
Publisher: LT Press
Published: 2018-01-05T21:00:00+00:00

Offer a strong opinion relating to a trend.Example: David and Goliath, by Malcolm Gladwell. This book argues that underdogs often have the advantage.

Tell an interesting story.Example: Finding Ultra, by Rich Roll. This book tells the story of Rich Roll’s transformation from a sluggish, out-of-shape lawyer into one of the fittest men on the planet.

If you can identify a passion and then combine the three frameworks above to write about it, you’ll have a home run. Yes, these are broad suggestions, but they’ll get your mind moving in the right direction.

How To Narrow Your Focus

After landing on a topic, you might think it’s a good idea to cover that subject as broadly as possible. But you need to get more specific. People read nonfiction books to learn. They don’t want to hear the same old story, or some broad, generic solution. So your book should provide specific solutions to specific problems.

You also need to hash out why this is an important issue to solve, and who you’re solving it for. Without this directed approach, your book won’t find an audience, which means no subscribers to your email list. If you’re speaking to everyone, you’re speaking to no one. I use a simple exercise to determine the core purpose of my books and narrow the focus. I call it the 3 W’s

WHO: Who is the audience? (It should be a specific person.)

WHAT: What does the book teach the reader?

WHY: Why is the book useful and relevant? (Why does it need to be written?)

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